The History of Rich.Art

The story of Rich.Art: when art becomes a wearable experience

My name is Richard, and art has always been at the heart of my life. It was while exploring painting that I discovered my passion for one-line drawings: simple, clean, yet powerfully expressive lines. A minimalist art form that immediately inspired me.

Very quickly, an idea took hold of me: art should not be limited to the walls of a gallery or a living room. It must be alive, accessible… and portable.

This is how Rich.Art was born: a fusion of art and fashion.
Each piece is a contemporary canvas, designed for everyday wear. To enhance my one-line drawings and give them depth and longevity, I designed a unique 3D embroidery that's both elegant and durable. The result: 100% cotton unisex T-shirts with a bold design that embodies a true statement of style and personality.

The Rich.Art logo also has a story. It represents my initials, drawn on the summit of the Matterhorn, near Zermatt, one of Switzerland's most iconic mountains. This place symbolizes everything I love about my country: the grandeur of the Alpine landscapes, the purity of nature, and the inspiration it offers me.
It is also a tribute to Basel, the city of my heart, deeply rooted in artistic culture, with major institutions such as the Tinguely Museum.

Rich.Art is therefore much more than a piece of clothing: it is a bridge between art, nature and fashion.
It is the elegance of a drawing, the strength of a landscape, and the authenticity of a creative gesture.
By wearing a Rich.Art T-shirt, you take with you a work of art, a story, a fragment of emotion, to experience, to show, to share.